SERVICING EXTERNAL CUSTOMERS
GUIDE-A-RIDE
Bus stop signage in NYC warned drivers not to stand there, but bus information for passengers was virtually non-existent. The challenge was to see the problem, and develop a way to display in a vandal-proof cannister the times a bus could be expected at the specific bus stop. My colleague and I conceived the solution, then designed, developed, and implemented it at 10K bus stops citywide. Guide-a-Ride would achieve net earnings in the tens of millions over the years thanks to increased bus ridership, and be copied by transit agencies nationwide. Not even real-time bus tracking has rendered this amenity obsolete.
Latest Guide-a-Ride publicity: Los Angeles, December 12, 2016,
The New York Times
ZONE EXPRESS
To compete with private express bus service that was stealing the transit agency's lunch, the first express bus service serving major population centers rather than major intersections was planned and implemented. Ridership expanded by 15% the first year.
MOBILE COMPUTING VAN
How to close the digital divide keeping housing project residents behind the curve? Bring online service and training to where they live. To this day, Going Digital remains one of the NYC housing agency's pioneering innovations. I managed the implementation and developed the branding.
VILLAGE OF OSSINING DEMOCRACY
A resident of this Hudson Valley hamlet, I interested the village government in having its redesigned website serve as a catalyst for taking citizen participation to a new level, and as retained to analyze the strengths and weaknesses of the leading online products.
ORBITEE SHIRT
There is clothing, and there is clothing that goes beyond adornment. Beyond Adornment has come out of the gate with this first effort. For sale soon on Etsy.