RAISING
STAKEHOLDER AWARENESS
SEEING FOR OURSELVES SOCIAL MEDIA
Project Lives gained dozens upon dozens of Facebook fans and Twitter followers, keeping the supporters of this Seeing for Ourselves effort in the loop as the book was prepared for release, published, acclaimed, and honored. All now share in its success.
OGILVY IT ANNUAL REPORTS
OgilvyIT needed to raise the awareness of the agency about what we had accomplished, which was like preaching to a congregation of preachers. You had to be good.
The stakes were especially high, because Ogilvy could hardly persuade the likes of IBM and Cisco the agency knew their business if its own IT function wasn't the best, and making best use of their offerings. It was David Ogilvy himself who made it an agency practice to use the products and services it was busy promoting on behalf of its clients.
PUBLIC HOUSING ANNUAL REPORT
The IT function at the NYC housing agency also faced the challenge of educating an entire enterprise about its accomplishments.
PUBLIC HOUSING POST CARDS
Project Lives photographs were leveraged in multiple ways at the housing agency.
PUBLIC HOUSING ANALYTICS
How does the housing authority's web presence and social media outreach perform? Who views them, where do they come from, how long do they visit, how do they engage? The answers helped optimize the housing agency's online communications.
UNITED NATIONS CYBERSECURITY CENTER
The challenge was to brand the center without divulging too much of what is to take place behind the frosted glass.
UNITED NATIONS INFODECK
The presentation succeeded in bringing various UN agencies aboard.
MEMORIAL SLOAN KETTERING BI-WEEKLY
These regular reports informed the Cancer Center about the services provided by its technology function.
HEARST TECHNOLOGY BI-WEEKLY
These regular reports informed the enterprise about the services provided by its technology function.